Any approach to convincing people to vote for your candidate of choice that does not include listening and empathy is doomed to failure and likely to strengthen their opposition (see also: argumentative theory of reasoning and the backfire effect.) Proceed with caution.¹

It’s human nature. If people are truly as pragmatic as they say they are and not merely ideological in the guise of pragmatism, I think it would be important to keep this in mind.²