Alienating all the people who still go to movie theaters in a feeble attempt to draw millenials who don’t really go to movie theaters sounds suicidal.

AMC Entertainment CEO Open to Allowing Texting in Some Theaters • 2016 Apr 13 • Brent Lang • Variety

I have a feeling that the reason why millennials don’t go to movie theaters don’t have much to do with not being able to text while watching and have a lot more to do with the high cost of tickets and concessions for mostly mediocre films.

AMC Entertainment CEO Backpedals: ‘No Texting Allowed’ • 2016 Apr 15 • Maane Khatchatourian • Variety